History & Heritage

Founding of the Jewellery House MaximiliaN London. At the turn of the millennium, the first Maximilian boutique opened in London — a city that perfectly embodies the brand’s luxurious, multifaceted and aristocratic spirit. The House was founded by Maxim Artsinovich, jeweller, designer and patron of the arts.

International expansion. Offices were launched in London, Moscow and Dubai, laying the foundation for a truly global presence.

Development of in-house gemstone sources. MaximiliaN London began sourcing precious stones directly — emeralds from Colombia, Brazil, Zambia and Afghanistan; rubies and sapphires from Burma, Thailand, Tanzania, Madagascar and Mozambique — becoming a trusted supplier to leading jewellery maisons.

Launch of Maximilian Silver Label. In collaboration with his brother Denis Artsinovich, Maxim introduced a refined line of silver jewellery.

Investment in precious stones. MaximiliaN London unveiled its proprietary gemstone investment platform, enabling clients to build curated collections of diamonds as an alternative investment.

Establishment of the Maximilian Art Foundation — founded to support contemporary artists, publish art books and organise world-class exhibitions. Maxim Artsinovich donated a significant collection of contemporary lapidary art to the State Hermitage Museum.

Boutique opening at Jumeirah Zabeel Saray, Dubai — the brand’s first flagship in the Middle East.

Collaboration with Japanese designer Mana Matsuzaki (founder of LATREIA) and the historic Tokyo jewellery manufacturer Kuwayama Corporation (est. 1964).

Creation of the Maximilian Chronograph — the House’s entry into haute horlogerie. Crafted in platinum and rose gold, with hands by a German master watchmaker, crocodile straps and bespoke Elie Bleu cases.

Steve McCurry exhibition at the Hermitage. In partnership with the Hermitage, the Maximilian Art Foundation sponsored a landmark exhibition of the iconic photographer’s work.

New boutique at Jumeirah Al Qasr, Dubai — reinforcing the brand’s position in the Gulf luxury scene.

Support for the Steve McCurry exhibition at the Moscow Museum of Modern Art (MMOMA).

Maximilian Silver becomes available through Poison Drop, Russia’s leading online jewellery platform.

Boutique opening at Dubai Mall — the flagship in the epicentre of the region’s luxury district.

Introduction of the DNA Collection, designed by Maxim Artsinovich — expressing identity, legacy and timeless elegance.

Permanent exhibition at the Hermitage — the Foundation curated a permanent display of contemporary art from its donated collection.

Showcase at the 77th Feninjer Jewellery Fair, São Paulo — by exclusive invitation from ApexBrasil to Latin America’s largest jewellery fair.

Maye Musk on the digital cover of Elle, wearing MaximiliaN London creations.

Anna Dello Russo for Harper’s Bazaar Serbia, wearing a custom 130 cm necklace featuring 250 diamonds totalling 125.91 carats.

Launch of the Arabesque Collection — inspired by Moorish motifs and Eastern elegance.

Launch of the Robin Hood Collection — reinterpreting British legend through a contemporary lens of empowerment and nobility.